Frequently Asked Questions
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical searchengines. This gives a website web presence. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The initialism “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs,menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals. This includes paid search advertising which has its own version of SEO called ATO (Ad Text Optimization). A successful Internet marketing campaign may drive organic traffic, achieved through optimization techniques and not paid advertising, to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate. SEO may generate a return on investment.
However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. (Some trading sites such as eBay can be a special case for this; it will announce how and when the ranking algorithm will change a few months before changing the algorithm). Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. A top-ranked SEO blog Seomoz.org has suggested, “Search marketers, in a twist of irony, receive a very small share of their traffic from search engines.” Instead, their main sources of traffic are links from other websites.
Web Hosting or ‘Hosting’ is a service provided by a vendor which offers a physical location for the storage of web pages and files. Think of a Web Hosting Company as a type of landlord, they rent physical space on their servers allowing webpages to be viewed on the Internet.
Branding is the foundation of marketing and is inseparable from business strategy. It is therefore more than putting a label on a fancy product. Nowadays, a corporation, law firm, country, university, museum, hospital, celebrity, and even you in your career can be considered as a brand. As such, a brand is a combination of attributes, communicated through a name, or a symbol, that influences a thought-process in the mind of an audience and creates value.
As branding is deeply anchored in psycho-sociology, it takes into account both tangible and intangible attributes, e.g., functional and emotional benefits. Therefore, those attributes compose the beliefs that the brand’s audience recalls when they think about the brand in its context. The value of a brand resides, for the audience, in the promise that the product or service will deliver.
Clearly, a brand can recall memories of a bad experience. The value for the audience then would be to avoid purchasing that brand. From the perspective of the brand’s owner, the value of the brand often lies in the security of higher future earnings, but may also be assessed in terms of votes for a politician, career for an executive, foreign direct investments (FDI) for a country, etc.
In conclusion, branding is the blend of art and science that manages associations between a brand and memories in the mind of the brand’s audience. It involves focusing resources on selected tangible and intangible attributes to differentiate the brand in an attractive, meaningful and compelling way for the targeted audience.
Copywriting is the art and science of writing words to promote a product, a business, a person or an idea; and carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action.
Your domain name is the address for your website. This is what people will type in to find you online. It can also be incorporated into email hosting so that you can have [email protected] for example.
Your domain name can be your business name, your own name, or a phrase that describes your business. Your domain name should be short, easy to remember and clearly identify you. Your domain name also needs to be available and not registered by someone else already.
Five important design elements when it comes to brand identities. Iconic logos are:
3. Effective without colour
4. Scalable i.e. work when just an inch in size
5. Relevant to the industry in question
Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it? Point number three is important because colour is secondary to the shape and form. I always leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it. Point number four is vital for collateral, such as office stationery (pens, pin badges etc.) — all those little things that can easily be overlooked. Lastly, the design must be relevant for the business it identifies. This is accomplished through in-depth research into the industry involved, and helps to differentiate from closely associated competitors.
A functional web site is now a key element to a successful marketing strategy for any business. As of 2006 there were over 3.2 million New Zealanders online. That’s over 75% of the population, and this figure increases rapidly by the day! Not to mention the internet represents a global market of over 2 Billion users!
Establish a presence – with over 2 Billion people in the online community, it’s crazy not to be a part of it. You may find that your closest competitors already are!
To Network – As business owners ourselves, we understand that networking is a huge part of doing business. When you have a website on your card, or advertising it allows people to contact you and find our more about you and your business inexpensively and easily.
Make important information available – Think of all those important questions that you’re often asked : Where are you located?, What hours are you open?, What payment methods do you take?, What product range do you stock? These can all be answered 24/7 on your behalf.
To sell and pay for things – Open yourself up to a wider market and sell online with a full e-commerce store. Or offer a simple pay online page to accept credit card payments and bookings from clients.
It’s a 24/7 Global Service – Information can be exchanged, sales made, communication made, all regardless of the time of day or location in the world.
Showcase your business – A website allows you to showcase a portfolio of services with beautiful big images, video, graphics and presentations.
Affordable advertising – Compared with print media and traditional avenues, web design and hosting are very affordable.
Boost your image – A website and domain name email address look professional and demonstrate that you are a progressive business.
Easily collect information & feedback – We can set up online forms to streamline the process of requesting quotes, ordering and email feedback. Your customers are already searching for you online – It is fast becoming the way to find a business or service. People turn to the internet to find what they need. They feel less pressured without a ‘hovering salesman’ and can browse at their leisure, from any location, at anytime.
Without recognition, it is not possible to get any business. Our businesses are only promoted through recognition, which means that we need to be aware of the tools to gain recognition. Most probably, you have heard of companies having basic things like letterheads, business cards, email addresses, and even logos. These are all considered to be vital tools for recognition. This is because when people see or have these before them, they can recall us easily; they will have our logos or our fonts in their minds as well. This means that when they see our symbols anywhere, they would also be able to recognize them immediately.
In addition to recognizing our trademarks anywhere, people and business contacts are able to get in touch with us through vital communicating tools such as business cards. Business cards have our contact information on them and provide recall far greater than we can imagine. Business cards are extremely important to most organizations and individuals as well. A business card can help an individual be recognized and promote the services one provides. Whether a business card is used to promote a one-man business operation or is used to represent a particular member of a large company, it has a few basic features.
Some of these features include:
key words or captions
Each of these features on a business card is of great importance because with out these vital and basic features, a business card would fail to serve the purpose it should. Some designing a business card and wanting it to have the impact you want causes you to do too much with it. You should never do too much. By this, we mean that it is pointless cluttering too many things or packing in designs and colors that confuse even the interest eye. You need clarity, and keeping your card as simple as possible yet attractive is what you need.
If your business card is simple and attractive, those who see it will immediately get your message. You also do not want to create something that is too plain and uninteresting, as this would not represent your creativity. Keeping in mind that you want to include the above basic features in your business card, you need to use appropriate fonts that present your business. For instance, if you are from an advertising company or a fashion design house, you would need to use fonts that are more stylish in order to present your niche market and capture the attention of the client. Doesn’t it just make sense? Allow us to design the perfect business card to complement your website.
You could create your own website. There is software you can purchase and services available that will allow you to do this.
If you want a professional web site, that looks elegant, clean and most importantly, attracts new clients and site visitors, then an experienced design team like Fancypants Design is the answer!
Friends and family members may claim to know web design, maybe even created a personal site with iWeb or Microsoft Publisher but we offer a comprehensive, professional solution.
Our sites will work on all of the latest web browsers, incorporate the latest technology including web 2.0. We even consider smart phones and tablets in our designs. If you are seeking a professional website – a professional design team is the best way to go.
Every website project has different requirements but this is how the process works for almost every website designed by us.
1) A request for a quote being submitted by you
2) An initial phone conversation or email to discuss the project in greater depth and for us to make recommendations based on your business needs
3) Then we provide a proposal and/or quote for the work
4) The quote is accepted and a 50% deposit is required
5) You supply us with the text, photos and other original content you would like on the site
6) We carry out the initial design and provide you with a link to see the site for yourself.
7) We take onboard your feedback and make changes as required.
8) Once the work in the quote has been completed, full payment is required and all documentation and passwords for your content management system are supplied.
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